Duplicate content is an important aspect of Website Performance that cannot be underestimated. As well as being an essential part of a search engine’s algorithm, it is a term Webmasters should be especially aware of in order to make the most out of their website. It is, in essence, a measure of the originality, and […]

You have all probably noticed that your CMS (Content Management System) gets regularly updated. But have you ever asked yourself why that is and why you need that? Without getting into detail about the different types of CMS updates (security updates vs functional updates), we have 5 reasons for you, why you should keep your […]

Online Marketing is also known under the acronym SEM which means Search Engine Marketing. SEM refers to all marketing methods available to improve the presence and  visibility of a website in search engine result pages. In order to improve a website’s searchability, there are four main categories of optimization one should look into –  SEO, […]

Many small and medium businesses owners (SMBs) fear tackling the beast that is known as online marketing as they feel they do not have adequate experience or know-how to do it properly.  In order to convince you that online marketing is not only essential to your online business’ success but also that it can be […]